Music store value chain
Many folks don't understand the byzantine world of music rights and sales, and I thought I'd try to post a one page explanation.
Music happens in several stages:
- A songwriter writes a piece of music.
- They then do a deal with a publisher. The publisher is responsible for collecting publishing royaltees for performances and copies of the music. For example, if a song appears in commercial or movie, or is performed publicly, or a digital copy is made, or sheet music is printed, the publisher and songwriter gets paid. You should think of the publisher as having rights to the composition (or sheet music), but not the actual recordings. To make things confusing, many music labels (a different role described below) also have publishing arms - EMI, Warner, Sony, Universal. But there are many other independent publishing arms. Another source of confusion is the mechanical rights (a payment to the publisher for each and every copy of a composition) vs. the performance rights, both of which are controlled by the publisher. The publishing rights are often a mess, and this part of the system gets really confusing when the world turns digital.
- An performer records or performs the music. Because this is the most public face of the record industry, I'll assume no more need be said here.
- The artist will probably have entered into a recording contract with a Music Label. The Label offers financing and development, along with massive distribution and marketing to the artist in exchange for the right to exclusively market all recordings for a specific period of time. There are a number of independent labels, but the "big four" that sell the vast majority of US music are Warner, EMI, Sony, and Universal. In most cases, the label is paid every time a CD or digital copy is sold.
These three entities are just the surface later of the puzzle, and to prevent your head from exploding I won't go into the Harry Fox Agency, ASCAP/BMI, the variability in all the relationships above, etc....
This whole system seems very painful - and it is. It has evolved over the last century and keeps getting twisted. Remember it started out as being about compositions and printed sheet music sales, then had to evolve to accomodate recording, broadcasting, TV, Movies, and now digital distribution.



7 Comments:
One note about ASCAP/BMI...In an interview with one of the BEACH BOYS (sorry can't remember which one) He said that anytime a BEACH BOYS song gets played anywhere in the world on any radio station ASCAP/BMI knows about it and he receives 5 cents for every incident. Last year (2006) somewhere in the world a BEACH BOYS song was being played every 2 minutes.
as they say, wherever there lies inefficiencies there also lies opportunity.
With Vista coming next week, is there new Zune functionality which is exposed/available through Vista?
Nope. All value to all customers, and simpler test matrix.
David, when is the Zune Wish coming?
I've got so many ideas!!
Namely, I'd like the Zune software to have an MDI (multiple document interface), like tabs in Internet Explorer and other browsers. I often find That I want to quickly switch between my library, my Zune's library, and the Marketplace, or between two albums of similar artists. I think using tabs would be a brilliant way to do this.
I think your marketing should focus less on meeting people than with sharing music with your friends. The 30 foot range all but guarantees tests like C|Net's (where they drove around San Francisco) and Engadget's (they walked around CES and the airport) are going to fail. It's much more likely that I'm going to send a friend a song than send one to a random stranger--although that has happened once (on the T, it was exciting).
Also, when I flag a song, it seems like it's moved to my inbox, judging by the time it takes to flag while playing. It seems a that it takes a relatively short time for the "flagged" message to pop up when I've already flagged it. Any reason?
I hope that "All value to all customers" simply refers to Zune in its current state and not that you wouldn't consider something Vista specific in the future. For example, perhaps Media Center streaming to Zune.
You go Steve…. Take it to the man!
I agree 100% with Uncle Steve on this one. Mr. Jobs is promoting a DRM free music marketplace. I agree that this is the best and only solution to the messed up situation the Music industry got themselves into. Unfortunate, yes - that over 20 years ago the music industry adopted a ‘DRM Free’ encoding scheme. Heck, who would have known this darn internet thing would have happened…. Sorry, my Chrystal ball was broke too.
Unfortunately, the record companies are screwed (period). That is unless they want to replace everyone’s current CD players with new DRM updatable players. Sorry, not happening….
So, the real question is how many CD’s are each of us are willing to buy each month? I LOVE Music but only purchase about a dozen (maybe less) CD’s per year. Yep, that’s less than 1 CD a month (Currently listening to my last purchase which was over 2 years ago – By the Foo Fighters). Maybe I’m just cheap?? Not sure? I just can’t justify spending $16-$19+ for new titles. Not sure why?? I just don’t.
I’ve been saying this for years (you can ask my wife). What if the music industry were to lower the average price of a CD to $4.99???? Yep, 5 bucks for newly released titles? And the order stuff priced at $2.99 or $3.99. Then how many would you buy? For me, I’d likely buy 2-3 a week (if not more). Heck, if I’m willing to spend $4.00 for a cup of coffee (Double Tall Non-Fat Latte = $3.33 + Change for the tip = $4.00) what’s another 3-5 bucks for CD? No brainer. Think checkout lines at the Safeway next to the magazines: New ‘Killers’ – only $4.99 - 'Beep' and it’s sold. True. what if it does suck? – hit the recycle bin, give it to a friend or use it as coaster to compliment the $4.00 coffee…
Music would now be sold at the car wash, fast food drive up window (Would you like the new Dave Matthews with that?), etc. – you get the idea.
Labels would make up the lost revenue on the 10x + volume of CD’s now being sold.
Go!
-Sfell
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