Friday, January 05, 2007

Update to songs per month per ipod

Whoops - someone pointed out that I missed the 1.5B announcement from September. Here's the updated graph of sales per month per ipod.

What really rocks is that if you compute sales per day, the 1.5B number itself (direct from Steve) confirms the study, that itunes sales dropped from Feb to Sept, as shown on the blue line below.


15 Comments:

At 5:25 PM, Anonymous said...

You sure as hell better "update" this again when the newer data clearly shows this "trend" reversed. Claiming you have strong data (that's entirely taken from Apple events and PR), when in truth, you lack key data points over an eleven month period is PATHETIC.

 
At 5:29 PM, Anonymous said...

I'm also curious about your abritrarily derived 15 billion iPod number for September. My own notes do not show an iPod number from that event. It's in the "accurate" "range", but it also seems like you chose that number arbitrarily.

I would appreciate a link since just an hour ago you seemed completely unaware of ANY data since February 2006.

 
At 5:36 PM, Anonymous said...

Oops, apologize for that second comment. Thought the second graph was showing something else. What's the point of it? It's the same as the first, but instead of /month it's /day?

But we've already determined this to be a nontelling representation of the data. (presumably you are coming up with your monthly and dayly averages by dividing by the total number of days from the last reported data point... It's pretty inaccurate to convey a comparison of averages that are actually averages of different things.

 
At 6:07 PM, Anonymous said...

Oops, again... Not sure what # of iPods you used, but you did use some number for 9/06... What number is that and where did you get it from?

 
At 7:54 PM, Anonymous said...

Wow, the guy above is a total fool... David has his own opinion regarding the online music industry. He then backs it up with the most concrete information he can get. Let's see your argument backed up by reliable data. Then can there be an appropriate discussion.

 
At 8:13 PM, Anonymous said...

Ym, I'm the TOTAL FOOL that gave Dave these numbers.

 
At 1:12 PM, Anonymous said...

Sorry David, but I still find your 'songs per day' figures confusing. Take a look at this chart from SoundScan.

http://home.businesswire.com/portal/site/home/index.jsp?epi-content=PUBLIC_IMAGE_VIEW&newsId=20061214006049&newsLang=en&contentItemId=1521452

Now I realise that this is ALL digital tracks ... not just iTunes.... but with iTunes having the lion's share of the market, isn't it a little strange that these figures show a drop of less than 5% between September and February of 2006?

Piot

 
At 1:18 PM, Anonymous said...

Sorry. Comments edited link. Try this.

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5295203

Piot

 
At 1:27 PM, David Caulton said...

It's interesting to try to figure it out, but I suspect they may differ for several reasons:

they have better granularity - every month instead of every Apple press release

Nielsen uses a panel system where Apple reports actual full industry data.

This data is interesting; I'll make another comment in a blog post...

 
At 10:25 PM, Anonymous said...

Hurry everyone, buy a Zune!!!! Statistics show that the iPod WILL NOT LAST FOREVER!!!!

Anyone want to buy a monkey?

 
At 6:22 PM, Anonymous said...

David,

If you don't mind reading my questions and observations regarding your iTunes Store and music trends posts, maybe you could clear some things up for me.

It's rather long so I posted it off-site.

Sorry for the duplicate post. I figured this is the most appropriate thread.

 
At 6:44 PM, lqz said...

If the report had said sales went down there never would have been an issue. However the report said iTS sales had collapsed, it was wrong then and it's wrong now.

How miss leading of you, "songs per month iPod". Remember the story was about people buying less iTS music not less song sold per iPod. Your own song per they chart shows a drop not a collapse in song sold. Things go up and down it's the way of the world. However to call a drop in sales a collapse is misleading at best.

On a side note:

I take it you will not be among those arguing iTS/iPod has an lock-in. Given that you have just shown that iPod users on average are not filling their iPods with iTS DRM music. In fact it's really dropping off, right?

 
At 9:42 PM, Anonymous said...

What I'd like to see is iTunes sales growth in relation to all music sales. What gets released does have an effect as well; no new U2/Coldplay/Stones/etc records, the less music gets sold in total.

 
At 2:13 PM, Anonymous said...

Just wondering if are going to rescind your position now that Apple has emphatically demonstrated further growth at MW today.

 
At 3:51 PM, Anonymous said...

Yes, please update the chart with the new datapoint of 2 billion songs. Over 500 million songs sold over the last 4 months....

 

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